Knowledge society and digital media literacy: foundations for social inclusion and realization in Bulgarian context

Abstract

In Bulgaria there is serious research and regulatory deficits to justify the need for digital media literacy, which corresponds to modern education 3.0. as well as the challenges for different types of interpretations and creativity that, put constantly, innovate digital communication products in all spheres of society. This article is aimed at: “mapping” significant theoretical efforts and applied practices in promoting various aspects of digital media literacy, as well as to explore its dimensions and projections in the society. The analysis is based on several sociological surveys of the education process at South-West University (Bulgaria) revealed different aspects of the relationship between Bulgarian young people and ICT: positions, opinions, and attitudes; and their significance in education, as well as an understanding of high-qualified people. The basic conclusion of the present article is that the adapting of students to the challenges of the digital society and new training practices requires the determining of more effective ways to attract, encourage and motivate students towards the utilization of quality theoretical and applied knowledge and skills in ICT.